UI
UX
& web design
pietro fiori
Design
with purpose
I have a visual background rooted in clean, elegant design and a strong sensitivity to photography and graphic composition.
This naturally led me to designing digital products, where structure, usability and clarity matter as much as aesthetics. My frontend experience allows me to design with real constraints in mind, bridging design and development through a shared language.
Based in Milan, Italy · Available for remote work
Feet on the ground, head in the air.
How I work
step by step
Every project follows a clear and collaborative process. From understanding the problem to building the final interface, each step is structured to ensure clarity, alignment and shared progress.
Every project starts by understanding the problem. Together with the client, I define goals, users and content priorities, translating them into clear user flows.
Wireframes help validate structure and usability early. This phase focuses on layout and functionality, keeping the attention on user experience before visuals.
Once the structure is solid, I move to UI design. Using Figma, I design the interface and create interactive prototypes to test flows, hierarchy and visual identity.
The final step is translating design into clean, responsive frontend code. I focus on performance, scalability and close collaboration when backend integration is needed.
Selected projects
and case studies
A curated selection of projects where UX thinking, visual design and frontend development come together.
CB | GB
Corporate website designed and developed from scratch, with a custom backend collaboration for client-side content management.
WinningTech
Landing page designed and developed in an agency environment, with full creative ownership from concept to frontend delivery.
Promomarca
High-end food e-commerce UX and visual design, including product pages, cart flow and order confirmation emails.
Atlantide
Local business landing page designed with a user-first approach and fully coded using clean, responsive frontend practices.